Emergency Rebuild and Technical SEO Overhaul
Engagement Model
Project-Based
Team Size
7
Project Duration
8 Months
Client Overview
Camboticket, a leading online ticketing platform in Cambodia, faced severe performance and stability issues that negatively impacted business operations and customer satisfaction. Frequent platform freezes, shutdowns, and security vulnerabilities hindered growth and revenue generation. To address these challenges, Camboticket partnered with Haystack Labs to implement an emergency rebuild plan while also identifying key SEO improvements to enhance online visibility and user experience.
Problem Statement
Camboticket faced frequent crashes, slow performance, and security risks, hurting operations and user experience. Poor SEO further reduced visibility. An urgent rebuild and optimization were critical for stability and growth.
Objective
Camboticket faced technical and SEO challenges, impacting scalability, security, and search rankings.
Scalability Limitations
The backend architecture restricted growth and made partner integration difficult.
Slow Website Performance
Large payload sizes and inefficient JS/CSS led to slow load times.
Outdated Infrastructure
The PHP and AWS Elastic Beanstalk setup caused slow performance and security risks.
SEO Issues
Conflicting URLs, missing canonical tags, and uncompressed assets hurt search rankings.
technology Used
Solution
A Scalable, High-Performance Platform with Enhanced SEO
Haystack proposed a comprehensive rebuild of Camboticket’s platform to address performance, scalability, and SEO challenges. The back-end transition involved migrating from PHP to a modern tech stack featuring Node.js, Kubernetes, MongoDB, and Redis, ensuring improved reliability and scalability. On the front-end, Vue.js or React.js was considered to enhance responsiveness and user experience. Additionally, mini apps were developed for key partners like Wing and ABA to streamline integration. The rebuild followed an agile, sprint-based approach with monthly steering committee reviews to maintain structure and collaboration.
To further enhance Camboticket’s online presence, a detailed technical SEO audit was conducted. Performance optimizations included enabling text compression, minifying CSS, and eliminating unused JavaScript to speed up load times. URL conflicts were resolved by fixing broken links and implementing proper rel=canonical tags. Accessibility improvements, such as text contrast adjustments, zoom functionality, and mobile-friendly interactive elements, were also introduced to improve usability and search rankings.
Improved Platform Stability
The new back-end significantly reduced system crashes and improved uptime.
Faster Load Times
Optimizations led to a 40% decrease in page load time, improving user experience and search rankings.
Higher SEO Scores
Camboticket’s Lighthouse performance scores improved from 22/100 (mobile) and 46/100 (desktop) to above 80.
Enhanced Security
Implementation of CSP policies and improved link structuring reduced vulnerability risks.
Implementation & impact
The rebuild project spanned six months, starting in June 2022. Key results included:
Conclusion
By addressing both platform stability and SEO challenges, Camboticket transformed its ecosystem into a high-performance, scalable, and secure platform. The collaboration with Haystack not only resolved immediate concerns but also positioned Camboticket for long-term growth in the competitive online ticketing market.
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